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The Pyschology of Persuasion
Cover by : Robert Cialdini
    published :1984
subject :Psychology
keywords :Business,self help, leadership, management
size : 81.8 KiB in cover
70.1 KiB in 1 pictures
28.9 KiB in 141 footnotes
592.7 KiB in 1,207 paragraphs
~ 319 pages
7,987 downloads
added by : kittyhawk (24 Mar 2015)
 
 

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."

 
Colophon
First Published: 1984
ISBN 006124189X (ISBN13: 9780061241895)
At GoodReads.com
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